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Scent Of A Woman: Giorgio Armani To Launch New Variants Of Si and Acqua Di Gio

By Sharon Alphonso

The world knows it, you know itGiorgio Armani needs no introduction. Each fragrance is designed to make a woman feel empowered and beautiful. This new year, we have some good news for all of you! Giorgio Armani Fragrances and Beauty is all geared up to launch scents for its two signature scents: Acqua di Giò and Sì. While the earlier versions are a classic to have on your dresser, these variants are much-waited launches of the year. Here’s the scoop we got:


Giorgio Armani Si Passione


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Just so you know,  the Sì Passione ranks seventh among women’s prestige fragrances in Europe! The fragrance is described as an irresistible combination of all things sensual. The scent is bright, fresh and spicy. With each spritz, a woman is bound to feel confident, attractive and comfortable in her own skin.


Not to mention that when scents of spicy pink pepper, pear, blackcurrant, jasmine, vanilla, cedarwood and amber come together, the fragrance is bound to become a success.


Giorgio Armani Acqua di Giò


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The Acqua di Giò, on the other hand, was created by Firmenich perfumer, Alberto Morillas. It was designed to reflect the union of water and wood. Marine notes and patchouli shipped all the way from Guatemala, have merged together to make this beautiful scent a dream come true.


Armani Revs Up Its Beauty Business


With an annual revenue of 1.25 billion euros, the brand is thrilled to start new initiatives and rollout pop-ups all over the globe. After launching in Europe, selected retailers from the U.S will get their hands on this gorgeous blood-red perfume. China and the rest of the world (India included) are on the list after.


So ladies, if you’re heart is set on bringing home these two perfumes, you can either pick up the phone and call up your NRI friend or patiently wait it out till it hits the stores in India.




Jan 12, 2018